Market Position
Waverley Australia was established as Waverley Woollen Mills in 1874 and is the oldest textile mill in Australia still operating from its original site.
Since that time Waverley Woolen Mills continually invested in the latest plant, equipment and technology for its woolen factory and grew to what it is today: a producer, wholesaler, supplier and wholesale distributor of quality Australian made textile piece goods in the bedding and homeware products category. We make bedding sizes to match single, king single, double, queen and king size beds. We supply to diverse range of local clients in Australia; we are also an exporter to overseas clients in export markets. Our customer base and product supply covers:-
- Blankets, quilts, underblankets, throws and travel rugs, and fashion accessories for the retail industry - department stores, specialty retailers, bedding retailer and manchester outlets, gift shops, general merchandise stores, and online shopping / mail order shop direct companies;
- Blankets, quilts, underblankets, throws and travel rugs, and fashion accessory products for corporate gifts, conference accessories, client and consumer awareness and incentive offers, promotional products, and points redemption rewards programmes;
- Blankets and duvets for airline inflight cabin use in passenger aircraft, shipping industry use (sail boat, sailing yacht, ship, vessel) and for the transport industry (train, rail, road) on both domestic and international service operations;
- Blankets, quilts, underblankets and throw rugs for use in the for the hospitality and commercial sector, with a range of quality products available suitable for hotel, motel, bed and breakfast (B&B) and guesthouse accommodation usage;
- Blankets for the detention, institutional, welfare and health care industries.
Waverley Woollen Mills became Waverley Australia in early 2005 and has since embarked upon a multi-pronged media advertising campaign to increase consumer awareness of the fact that:-
- not all woollen products are equal;
- cheap inferior imports are not a long-term investment;
- Waverley Australia manufactures quality quilted and woven wool products of lasting luxury in Australia from Australian wool.
This campaign has been exceptionally well received by retailers, providing them with the necessary confidence and point of sale information to support the Waverley brand as part of their product mix and stock investment. Consumers have also welcomed the campaign as it explains why Waverley Australia's products are more expensive than cheap inferior substitutes and reassures them that their decision to purchase is also an investment in lasting luxury at a value for money price.
Waverley's head office is based in Launceston, Tasmania and located on-site at the factory. In Australia we have a sales representative in Victoria (VIC) and agent representation in New South Wales (NSW) and the Australian Capital Territory (ACT), Queensland (QLD), South Australia (SA), Northern Territory (NT), Western Australia (WA) and Tasmania (TAS).
Waverley Australia's unsurpassed reputation for product quality and excellence is renowned the world over - Waverley items are indoors for use on beds, draped over chairs and lounges, decorating bedrooms and room interiors, and for picnics, travel and comfort in the outdoors. The number of visitors we have to our mill each day from all points of the globe is testament to this. Through independent testing and quality assurance endorsement, Waverley has met the quality standards and specifications determined in the Woolmark Programme and is a Woolmark Licensee, licensed by The Woolmark Company to display the Woolmark logo.
The management of Waverley Australia is confident that by pursuing our vision, we will continue to strengthen our reputation for excellence in product quality in the years to come.
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